A real estate agent’s official role is to represent the seller and secure the highest possible sale price. But in reality, not every agent is laser-focused on maximizing outcomes for their clients. Many are more concerned with keeping their own workload light and getting their commission with as little hassle as possible. And here’s where savvy investors can benefit.
While agents are supposed to fight for every dollar for their sellers, plenty are more inclined to push for a fast deal — even if it means nudging sellers to accept a lower offer. Why? Because a quicker sale means a quicker payday,
For example, most selling agents earn a relatively small percentage of the sale price (often as low as 1%). If a property is selling for $350,000, an agent might stand to earn $3,500. If the seller holds out for $360,000, the agent will only gain only a hundred dollars more — not enough to warrant weeks of extra work, negotiations, and open inspections. It’s often easier for them to convince the seller to take the deal already on the table.
Consider the agent as your ally. The easier you make their job, the more likely they are to help you land a good deal — especially if they see you as a serious buyer who won’t mess them around.
Be the kind of buyer agents love to deal with: clear, confident, and ready to act. Know what you want, what you’re willing to spend, and be prepared to move quickly on a property. Avoid wasting their time with endless inspections or dragging extended family along for opinions.
Make sure your finances are pre-approved and do your homework on the market so you can recognise a greatg deal when it comes your way. Ask the agent to add you to their buyer database — and if you’re lucky, they might even offer you access to off-market listings before anyone else hears about them.
The golden rule? Be the easy buyer a lazy agent wants to work with.
If all this sounds like a lot to juggle, don’t worry — you don’t have to do it alone. A buyer’s agent can help streamline the process and give you insider access to great deals you may never find on your own.
A great buyer’s agent brings years of local market knowledge, industry contacts, and deal-sourcing expertise to the table. They can identify red flags in a property that others might miss and help ensure your investment supports long-term cash flow and capital growth.
By working with Property Advisers Australia, you gain access to exclusive property deals, expert insights, and a strategy designed to help you grow a high-performing portfolio — all while skipping the stress and guesswork of going it alone. Our strong relationships with selling agents mean we often are the first to hear about discounted or off-market opportunities.